Frequently asked questions


What kind(s) of reusable packaging can the Placard be used with?

The Container Placard is well suited for a broad range of reusable packaging items, including plastic totes, wooden crates, cardboard boxes and metal containers. In order to optimally meet the needs of our customers, Dukale Services offers a wide range of Placard label holders.

Depending on the surface material, size and operational circumstances, we recommend different types of label holders. There are Placard products available that even resist harsh conditions like exposure to UV-light in the case of outdoor storage of your reusable packaging, use in freezers or frequent washing.

The Placard label holder always performs well, even on difficult materials like EPP, EPS, galvanised steel or wood.


Which type of Placard should I choose?

The Placard label holder is available for a broad range of applications. Which type is best for you is determined by:

Container material

  • Plastics (HDPE, LDPE, PP, EPP, EPS, PC, PVC, ABS, ...)
  • Wood
  • Glass
  • Aluminium
  • Steel (painted, galvanised, ...)
  • Etc.

Surface: The Container Placard was developed to adhere to flat surfaces. If the surface of your container is ribbed or perforated, we recommend the Board Placard, also distributed by Dukale Services.

Water resistance: The standard Placard can withstand normal amounts of water. However, extremely resistant types, suited for intensive cleaning and washing processes, are available as well. Please contact us for further information.

Outdoor conditions: Even though normal outdoor conditions will not affect the standard Placard, specific Placard products capable of withstanding outdoor weathering and even UV-radiation are available. Please contact us for further information.


Which qualities are available?

Dukale Services offers a wide range of Placard label holding products. The tables below show the available specifications. If you want to feel, try and test the Placard yourself, request your free samples.


What are the standard sizes of the Placard?

The Placard has a 10-mm-wide free rim around the label area to facilitate positioning and removal of adhesive labels. Consequently, the Placard sizes are:

  • 95x125mm for DIN-A7 sized labels
  • 114x165 mm for DIN-A6 sized labels
  • 170x230 mm for DIN-A5 sized labels
  • 230x335 mm for DIN-A4 sized labels
  • 317x440 mm for DIN-A3 sized labels

Non-standard sizes are available on request.


What temperatures can the Placard withstand?

Depending on the type of Placard, the product can withstand temperatures between -40°C and +120°C. When applying the Placard on the packaging container, and for the next 24 hours, the temperature should not be below 10°C.


What does it cost?

Depending on the size, specification and order quantity, the premium Placard label holder is priced at about €1.00 per unit. Assuming the reusable packaging container makes a round-trip every ten working days over a useful life of five years, this purchase cost is to be spread over 100 trips. This means the Placard actually costs about € 0.01 per round-trip. Not a bad deal for a well identified, neat and residue-free container, year after year! Fixed prices per quantity range result in a clear pricing structure. These bracket prices are based on size, product quality and quantity.

The standard Placard products match the most common European label sizes (DIN), and are priced at the lowest end of the scale, given the unique character of this premium product. Customisation of size, printed text and colour are all possible.


How is the Placard best applied?

5 easy steps to apply the Placard:

  • Step 1: in order to ensure that the Placard stays in place for a long time, only apply the product on a clean and dry surface. Do not use any aggressive products to clean plastic surfaces, as this may alter the surface.
  • Step 2: remove the liner from the Placard for about 5 cm and place the adhesive side on the surface of the container whilst focusing on the final position of the Placard.
  • Step 3: pull the remaining liner from underneath the Placard straight out.
  • Step 4: remove any remaining air by pressing hard and swiping the yellow tool/applicator supplied across the whole surface (top-down and left-right).
  • Step 5: allow 24 hours for hardening of the adhesive before cleaning/washing the container on which the Placard has been applied.

During steps 1 through 5, the ambient temperature should not be lower than 10°C, as this could affect the adhesive performance of the Placard label holder.


What makes the Placard label holder unique?

Only the Placard’s unique top coating ensures a perfect combination of good adhesion and easy removal of shipping labels, for months or even years on end. Other manufacturers have attempted to solve this problem or even tried to copy the Placard. Unfortunately for them, they have failed to reach the same level of performance and durability.

For example, some containers are provided with ribbed/dotted surfaces where the labels can be affixed. Although this is a cheap solution, only 25-50% of the adhesive of the shipping label is used. The lack of control over the adhesion causes labels to fall off easily – even during transport – risking loss of the valuable cargo. Other label holders present the opposite problem: the label sticks well at the beginning but cannot be removed after a long period (say several weeks) without leaving a residue. This is mainly the case with slow-moving products.

The “Hold & Release” trademark, printed on every product, guarantees the purchase of a genuine Placard label holder. This technology is engineered to succeed, eliminating risks that can come from choosing less trustworthy options. When problems occur after some time, the savings that were made initially by buying an inferior product are far outweighed by the added costs from disturbances in the material flow, the cost of having to put badly labelled packaging to one side, the premature swopping of label holders, etc. This is the main reason why major customers like Johnson Controls, BMW, Sanofi Aventis, KLM and Toyota have selected the Placard label holder to support the efficiency of their logistic processes.


In which sectors is the Placard label holder used?

Dukale Services has references in the following industries:

  • Automotive
  • Chemical industry
  • Distribution
  • Electrics / Electronics
  • Food & Health industry
  • Industrial equipment
  • Moving/(or: Removals) industry
  • Medical industry
  • Packaging industry
  • Precision Engineering
  • Retail
  • Sports
  • Storage and archiving
  • Tobacco industry
  • Wholesale

Do not hesitate to contact us if you would like to know more about how the Placard label holder can be beneficial to your business.


Do I need to use special adhesive labels on the Placard?

No. The Placard has been designed to receive most standard permanent adhesive labels. In particular cases, where containers are stored or need to be labelled in cold temperatures, we advise using cold resistant labels to offer good adhesion to the top surface of the Placard label holder. If in doubt, please contact us and we will provide you with expert advice and support.


What is the useful life of the Placard?

If applied correctly, the Placard label holder has the same useful life as the returnable transport item on which it is applied. The special top coating retains its unique characteristics year after year, whilst the Placard remains in its original position. It is therefore important to follow the application instructions correctly in order to optimise the durability of the Placard label holder. Aggressive products, however, need to be avoided for the cleaning of the Placard top coating.


What does a standard Placard look like and can it be customized?

The standard Container Placard features the words “Place label here” and positioning brackets printed in black on a white background in landscape orientation. However, customisation with your own logo, colour and/or text is possible, provided that this is arranged during the production process. Even bar codes or QR-codes can be added. This has no effect on the quality of the product, as the proprietary top coating is transparent and protects the printwork. Samples with customized printing can be obtained on request.


What are the minimum order quantities and delivery times?

Standard products

  • Minimum order quantity: 100 units
  • Delivery time within one week in any European country

Non-standard products

  • Minimum order quantity: 500 or 1 000 units (depending on the size)
  • Lead time is approximately three weeks


Can the Placard be used on the packaging of food products?

Some Placard products in our range can be used for indirect food contact. Please contact us for further details.

There are also Placard products available to be used on containers with frozen food products.


Can the Placard be used on ESD containers?

Although the Placard in an insulator, this label holder can still be used on ESD packaging as long as electronic components do not come into contact with it. Consequently, it is recommended to put the Placard on the sides of the ESD packaging rather than on the lids of the containers where, incidentally, the parts could be put on.


Can the Placard ultimately be removed to recycle the packaging?

The Placard is made of a tear-resistant base film that can be removed from the returnable packaging container, if needed. It might be better to remove the Placard first in the case of expensive packaging materials like polycarbonate so as to safeguard their high recycling value. Please contact us for further details.


Can the Placard be used on nestable/foldable containers?

In order to limit the cost of return transport of reusables over longer distances, the customer might prefer to use packaging types that can be folded or nested. Thanks to its limited thickness (less than 0.3mm), the Placard matches perfectly with these types of containers. The stacking factor is not influenced when the Placard is put on the side walls of the container, unlike thicker label holding products like card holders.